Privacy Policy
The protection of your personal data is very important to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, TKG 2003). In this privacy policy, we inform you about the most important aspects of data processing within the framework of our website.
Contact us
If you contact us via the form on the website or by email, the data you provide will be stored by us for six months for the purpose of processing your enquiry and in case of follow-up questions. We will not pass on this data without your consent.
Cookies
Our website uses cookies. These are small text files that are stored on your device using your browser. They do not cause any damage.
We use cookies to make our website user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognize your browser the next time you visit our website.
If you do not want this, you can set your browser to inform you about the setting of cookies and only allow this in individual cases.
If you deactivate cookies, the functionality of our website may be limited.
Google Maps
We use maps from the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
We use fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
We use the “ReCaptcha” function to prevent bots from entering data into online forms, for example. It is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Web analytics
Our website uses functions of the web analysis service Google Analytics. The provider is Google Inc., located at 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Cookies are used for this purpose, which enable an analysis of the use of the website by its users. The information generated in this way is transferred to Google’s server in the USA and stored there. You can prevent this by setting your browser so that no cookies are stored.
We have concluded a corresponding contract with the provider for order data processing.
Our concern in terms of the GDPR (legitimate interest) is to improve our offering and our website. Since the privacy of our users is important to us, user data is pseudonymized.
Your IP address is recorded, but immediately pseudonymized (e.g., by deleting the last 8 bits). This means that only a rough localization is possible.
Data processing is carried out on the basis of the legal provisions of § 96 (3) TKG and Art. 6 (1) lit. a (consent) and/or f (legitimate interest) of the GDPR.
In addition, Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
User data is stored for a period of 14 months.
Detailed information about Google’s use of data, your options for settings and objections can be found on the following Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), http://www.google.de/settings/ads “Manage information that Google uses to show you ads”).
Mouse-Tracking
Our concern in terms of the GDPR (legitimate interest) is to improve our offering and our website. We therefore use Hotjar to better understand the needs of our users and to optimize the offering on this website. Hotjar’s technology gives us a better understanding of our users’ experiences (e.g., how much time users spend on which pages, which links they click on, what they like and dislike, etc.), which helps us tailor our offerings to our users’ feedback. Hotjar uses cookies (see above) and other technologies to collect information about our users’ behavior and their devices (in particular, the device’s IP address (only collected and stored in anonymized form), screen size, device type (unique device identifiers), information about the browser used, location (country only), and preferred language for displaying our website). Hotjar stores this information in a pseudonymized user profile. The information is not used by Hotjar or us to identify individual users or combined with other data about individual users. For more information, please refer to Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy.
You can object to Hotjar storing a user profile and information about your visit to our website, as well as to Hotjar setting tracking cookies on other websites, by clicking on this opt-out link.
Data storage via our web shop
For the purpose of contract processing, we store the following data: title, first and last name, address, email address, and optionally entered user data (company name, address details, telephone number). The data you provide is necessary for the fulfillment of the contract or for the implementation of pre-contractual measures. Without this data, we cannot conclude the contract with you. Data is not transferred to third parties, with the exception of credit card data being transferred to the processing banks/payment service providers for the purpose of debiting the purchase price, to the transport company/shipping company commissioned by us for the delivery of the goods, and to our tax advisor for the fulfillment of our tax obligations.
After cancellation of the purchase process, the data stored by us will be deleted. In the event of a contract being concluded, all data from the contractual relationship will be stored until the expiry of the tax retention period (7 years).
The data name, address, purchased goods, and date of purchase will also be stored until the expiry of the product liability period (10 years). Data processing is carried out on the basis of the legal provisions of § 96 (3) TKG and Art. 6 (1) lit. a (consent) and/or lit. b (necessary for contract fulfillment) of the GDPR.
Registration and user account
Users of our web shop can optionally create a user account. During registration, we provide users with the necessary information (mandatory fields and optional information). We use the data entered during registration for the purpose of using our offer. Users can be informed about offer- or registration-related information, such as changes to the scope of the offer or technical updates, by email.
If users cancel their user account, their data will be deleted from this account; an exception to this is data that must be retained for commercial or tax reasons in accordance with Art. 6 (1) (c) GDPR. Users are responsible for backing up their data in the event of cancellation before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
On the basis of our legitimate interests and the interests of users in protection against misuse and other unauthorized use, we store the IP address and the time of the respective action by the user when a user uses our registration and login function in connection with their user account. The IP addresses are anonymized or deleted after 7 days at the latest.
We do not pass on the data to third parties as a matter of principle; exceptions are situations in which we have to pursue our claims or in which we have to comply with legal obligations in accordance with Art. 6 (1) lit. c GDPR.
Newsletter
You can subscribe to our newsletter via our website. In order to provide you with targeted information, we may also collect and process additional information that users voluntarily provide.
To send you our newsletter, we need your email address and your consent to receive the newsletter. Once you have subscribed to the newsletter, we will send you a confirmation email with a link to confirm your subscription.
You can cancel your subscription to the newsletter at any time. Please send your cancellation to the following email address: office@mielo.eu.
We will then immediately delete your data in connection with the newsletter dispatch.
Google-Re/Marketing-Services
Our concern in terms of the GDPR (legitimate interest) is to improve our offering and our website. We therefore use the marketing and remarketing services (in short, “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
With the help of Google Marketing Services, we can display advertisements for and on our website in such a targeted manner that users are only presented with ads that potentially reflect their interests. To do this, Google executes a code and uses so-called (re)marketing tags, which are used to store an individual cookie in the user’s browser. For information on the use of cookies, see above.
The information collected may also be linked by Google to information from other sources. When the user subsequently visits other websites, they may be shown ads tailored to their interests.
In addition, Google Analytics collects the IP address of users, but immediately pseudonymizes it (e.g., by deleting the last 8 bits). This means that only rough localization is possible; the ads are not managed and displayed for a specific person, but for the cookie owner, regardless of who that cookie owner is. Of course, this does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the United States. The user’s IP address is not merged with user data within other Google services.
We use cookies from the Google marketing service “Google AdWords,” among others; we may display third-party advertisements based on the Google marketing service “AdSense” and its cookies. For more information about Google’s use of data for marketing purposes, please visit https://policies.google.com/technologies/ads, Google’s privacy policy can be accessed via this link: https://www.google.com/policies/privacy
We also use Google Tag Manager to integrate the analysis and marketing services offered by Google into our website and manage them centrally.
Online presence on social media
We maintain an online presence on social networks and platforms in order to communicate with users, interested parties, and customers who are active there. When accessing these networks and platforms, the terms and conditions and data processing guidelines of the respective operators apply.
Unless otherwise stated in our privacy policy, we process user data when they communicate with us on social networks and platforms.
Use of Facebook social plugins
Our concern in terms of the GDPR (legitimate interest) is to improve our offering and to analyze, optimize, and economically operate our website. We therefore use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display content such as graphics, text posts, videos, or interactive elements on the website. You can recognize them by one of the Facebook logos (“f” on the corresponding background, the “thumbs up” sign, or the terms ‘Like’ or “Gefällt mir”) or the label with the addition “Facebook Social Plugin.” You can view the list and appearance of Facebook social plugins here:: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and therefore guarantees compliance with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
Further information regarding data collection by Facebook, further processing and use of data, as well as user rights and privacy settings can be found in Facebook’s privacy policy. https://www.facebook.com/about/privacy/.
Our online offering may include content and functions from the Twitter service. These are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include content such as images, videos, or text and buttons that allow users to react to the content. If users are members of Twitter, Twitter can assign the access to the content and functions to the respective user profiles. Twitter’s privacy policy: https://twitter.com/de/privacy.
Twitter is certified under the Privacy Shield Agreement and therefore guarantees compliance with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).
Our online offering may include content and functions from the Instagram service. These are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include content such as images, videos, or text and buttons that allow users to react to the content. If users are members of Instagram, Instagram can assign the content and functions to the respective user profiles. Instagram privacy policy: http://instagram.com/about/legal/privacy/.
Our online offering may include content and functions from the Pinterest service. These are provided by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This may include content such as images, videos, or text and buttons that allow users to react to the content. If users are members of Pinterest, Pinterest can assign the content and functions accessed to the respective user profiles. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.
Our online offering may include content and functions from the Xing service. These are provided by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. This may include content such as images, videos, or text and buttons that allow users to respond to the content. If users are members of Xing, Xing can assign the content and functions accessed to the respective user profiles. Xing privacy policy: https://www.xing.com/app/share?op=data_protection.
Our online offering may include content and functions from the LinkedIn service. These are provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. This may include content such as images, videos, or text and buttons that allow users to react to the content. If users are members of LinkedIn, LinkedIn can assign the content and functions accessed to the respective user profiles. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy.
LinkedIn is certified under the Privacy Shield Agreement and therefore guarantees compliance with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active).
Vimeo
Videos from the Vimeo platform may also be embedded in our website. These are provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy policy: https://vimeo.com/privacy.
Youtube
Our website may also contain videos from the YouTube platform. These are provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Your rights
You have the right to access, rectify, erase, restrict, transfer, revoke, and object to the processing of your data. If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority.
You can reach us at the following contact details:
Dr. Ernst Brandl, Imkerei Brandl
Kampfeld 23
3543 Krumau am Kamp
Austria
T: +43 676 412 82 13
E: office@mielo.eu
Source: The model privacy policy of the Austrian Federal Economic Chamber (WKO) was used as the basis for this privacy policy.
Status: October 28, 2019
